October 2024
Beginner to intermediate
240 pages
3h 50m
Japanese
Content preview from 思考の5分ドリル 3つの思考法と24のビジネスフレームワーク
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Chapter 4
：総合演習
キャンターフードは、タンパク質食品市場での競争激
化の中で、消費者の健康意識の高まりという大きな波を
捉えきれずに苦戦しています。
同社では先日、新しいタンパク質食品『1分満足バー』
を発売しました。これは、卵と乳製品をベースにしたクッ
キー生地にプロテインを練り込み、おやつ感覚で食べら
れるようにチョコレートでコーティングした食べ物です。
1分で食べきれる量なのに、お腹も膨れて1食あたりに
必要なタンパク質量の8割を摂取できるという、優れた
機能性食品です。
CMも大々的に展開し、コンビニや小売店にもキャン
ペーンブースを設けて市場へのアピールを行いました。
しかし、期待されるほどの反響を呼ぶことはなく、売上
低下に比例して、徐々に店頭スペースも縮小されています。
なぜこのような結果になってしまったのか、キャンター
フードの経営層は社内で聞き取り調査を行い、次の結果
を得ました。
→動物性だけでなく植物性タンパク質など新しい素
材を組み合わせた製品を消費者は期待している
→消費者個別の利用シーンを想定していないため、
他社の特化した製品と比べて魅力が劣る
→乾燥や醸造など伝統的な食品加工技術の利用に留
まっている
→ターゲット消費者のライフスタイルに合っていない
SCAMPER、親和図法、PAC 思考、認知バイアス
ヒット商品を生み出す
4-2
222
キャンターフードはどのように対 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.