Book description
What if you could brainstorm innovative solutions to your company’s challenges? What if you could dream up new businesses that capture markets? What if you could tap the creative genius driving Silicon Valley’s success stories?
The truth is you can! Analytical thinkers, numbers people, non-artists—everyone can generate imaginative ideas. All it takes is letting go of the “I’m not creative” mindset and employing a proven process.
Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams:
- Fuel creativity through tight deadlines
- Create more ideas in brainstorming sessions
- Radically improve products
- Find inspired solutions using IdeaGen, SCAMPER, Observation Lab, Tempero, the Phoenix List, and other tools.
From surroundings that spur interaction to culture that promotes creativity, Simply Brilliant opens the door to imagination and limitless opportunity.
Table of contents
- Cover
- Half title
- Title
- Dedication
- Contents
- Introduction Why Creativity Matters in Your Career and Life
- Chapter 1 The Myths of Creativity and Innovation
- Chapter 2 The CreativityWorks Framework
- Chapter 3 Mindset: Unleash Your Inner Creativity and Innovation
- Chapter 4 Environment Matters: Leadership and Culture
- Chapter 5 Habitat: Your Surroundings Are Key
- Chapter 6 Teams Are Critical: Aspiration and Mission
- Chapter 7 Brainstorming Rules and Practices
- Chapter 8 Iteration and Innovation Are Personal
- Chapter 9 Phoenix List: CIA Tool for Everyone
- Chapter 10 IdeaGen: Map Your Solution
- Chapter 11 SCAMPER Your Way to Innovation
- Chapter 12 Blue Oceans Are the Destination
- Chapter 13 Tempero: The Parts Are Greater Than the Whole
- Chapter 14 Observation Lab: What Do You Really See?
- Chapter 15 Marketplaces, Trends, and Innovators
- Index
- About the Author
- Free Sample From Fail Fast or Win Big by Bernhard Schroeder
- About Amacom
- Copyright
Product information
- Title: Simply Brilliant
- Author(s):
- Release date: October 2016
- Publisher(s): AMACOM
- ISBN: 9780814437209
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