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Simply Brilliant
book

Simply Brilliant

by Bernhard Schroeder
October 2016
Beginner
224 pages
4h 25m
English
AMACOM
Content preview from Simply Brilliant

15

CHAPTER FIFTEEN

MARKETPLACES, TRENDS,AND INNOVATORS

By now, hopefully, you understand that by having a growth mindset and the belief that you are indeed creative, you can create or innovate something. But it has to be something the world needs or thinks it needs.

In this final chapter, I would like to leave you with some additional insights to get you started down the path of creativity and/or innovation. It’s not about waiting for that great idea that comes to you in a dream or wishing you could create something. It has to do with really examining what already exists—that is, understanding customers, focusing on problems, watching certain trends, studying marketplaces that are evolving, and learning about large target segments (e.g., baby ...

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Publisher Resources

ISBN: 9780814437209