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CHAPTER NINE
PHOENIX LIST:CIA TOOL FOR EVERYONE
The key to understanding a potential problem is learning how to ask the right questions. A great tool for this is the Phoenix List, a list of questions the CIA developed to help with tough or cold cases. It’s useful when looking at a current opportunity where iteration or innovation is needed but you or the team are stumped. Let’s start at the beginning: What is the problem?
THE WORLD LOVES PROBLEMS
Simple and smart questions define problems well and lead to a clear vision of the issues involved. When that occurs, it’s easier to run multiple scenarios to their conclusion and find the best solution to the problem.
Here are four insights that will have you asking better questions:
1. Questions help ...
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