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CHAPTER SEVEN
BRAINSTORMING RULES ANDPRACTICES
I have been in hundreds, if not thousands, of brainstorming meetings. Most were not constructive. I’m sure my experience is not unique, so I imagine you can understand why: The sessions did not start with an agreed-on problem by the group or an identified structure; instead, the people running the sessions simply allowed the attendees to hear themselves share a bunch of random ideas. Brainstorming, however, can be a powerful tool for creativity if pursued correctly. So let’s review how brainstorming began and why it’s essential, the key components of effective brainstorming, and the best practices for a session. Then in the subsequent chapters I will introduce you to some amazing brainstorming ...
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