March 2012
Intermediate to advanced
224 pages
5h 28m
English
book
Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy
by Barry J. Moltz, Becky McCray
Content preview from Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy
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Introduction
Major shifts in the economy, technology, and society have changed the game of business. Business is now forced to play by a different set of rules:
• When every customer can now talk directly to every other customer, it’s like a small town.
• When people listen more to what customers say about a company than they listen to the company advertising, it’s like a small town.
• When it now takes multiple jobs to support a family, it’s like a small town.
• When the individual human voice is valued over corporate mission statements, it’s like a small town.
• When everyone online is trying to band together in small communities, it’s like a small town.
• When everyone wants to buy their products locally, it’s like a small town.
The customers ...
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