March 2012
Intermediate to advanced
224 pages
5h 28m
English
book
Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy
by Barry J. Moltz, Becky McCray
Content preview from Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected EconomyBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Powerhouse Small Town Brands
L.L. Bean
Freeport, Maine: Population 7,800
L.L. Bean catalogs and stores have brought the Maine outdoors lifestyle to an audience around the world, without ever leaving home.
There really was a man named L.L. Bean: Leon Leonwood Bean. He started his company in 1912 to sell waterproof hunting boots. He was a hunter himself, so he knew what worked in the field. His brother had a clothing store in Freeport Corner, in Freeport, Maine, so L.L. used the basement to start his mail-order business. He quickly hit a setback: 90 of the first 100 pairs of his original production proved defective and were returned. He made good on the money-back guarantee for every pair. Then, he fixed the design and kept going.
Today, L.L. Bean ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.