March 2012
Intermediate to advanced
224 pages
5h 28m
English
book
Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy
by Barry J. Moltz, Becky McCray
Content preview from Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy
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2. The New Normal: Profiting When Resources Are Limited
When resources are limited, it’s just like a small town. The entire business world is in the middle of a situation that feels a lot like what small towns have faced for years. Lending all over the country has tightened up, much like the small town lending situation. Lower consumer demand makes the national market parallel the typical small town market. Limits on the availability of a skilled workforce bring national brands and businesses squarely into small town territory.
The survival skills of small town entrepreneurs are now relevant to all businesses. Frugality calls for creative thinking in business. Small town businesses have long been creative in the face of limited resources, and ...
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