O'Reilly logo

Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy by Becky McCray, Barry J. Moltz

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

2. The New Normal: Profiting When Resources Are Limited

When resources are limited, it’s just like a small town. The entire business world is in the middle of a situation that feels a lot like what small towns have faced for years. Lending all over the country has tightened up, much like the small town lending situation. Lower consumer demand makes the national market parallel the typical small town market. Limits on the availability of a skilled workforce bring national brands and businesses squarely into small town territory.

The survival skills of small town entrepreneurs are now relevant to all businesses. Frugality calls for creative thinking in business. Small town businesses have long been creative in the face of limited resources, and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required