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Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy by Becky McCray, Barry J. Moltz

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Powerhouse Small Town Brands

The Grasshopper Company

Moundridge, Kansas: Population 1,600

Grasshopper mowers have been used around the White House, in Red Square in Moscow, and at the Parc Monceau in Paris, but they all come from the same small town: Moundridge, Kansas.

The Grasshopper Company was founded by Elbert Guyer in 1969. Guyer drew ideas from his custom harvesting operation to come up with a better mower design, one that could turn in a very tight radius.

Moundridge is bypassed by Interstate 35, but this loss of geographic advantage hasn’t stopped The Grasshopper Company from exporting its mowers to 40 countries. The company brings in foreign delegations several times a year, something that helps promote the entire region to international ...

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