March 2012
Intermediate to advanced
224 pages
5h 28m
English
book
Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy
by Barry J. Moltz, Becky McCray
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Powerhouse Small Town Brands
The Grasshopper Company
Moundridge, Kansas: Population 1,600
Grasshopper mowers have been used around the White House, in Red Square in Moscow, and at the Parc Monceau in Paris, but they all come from the same small town: Moundridge, Kansas.
The Grasshopper Company was founded by Elbert Guyer in 1969. Guyer drew ideas from his custom harvesting operation to come up with a better mower design, one that could turn in a very tight radius.
Moundridge is bypassed by Interstate 35, but this loss of geographic advantage hasn’t stopped The Grasshopper Company from exporting its mowers to 40 countries. The company brings in foreign delegations several times a year, something that helps promote the entire region to international ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.