March 2012
Intermediate to advanced
224 pages
5h 28m
English
book
Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy
by Barry J. Moltz, Becky McCray
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Index
A
Advantage Rental Car, 61
Allen, Norma, 77
The Alva Sewing Center, 58
Amazon, 124
brand extension, 60
Amelio, William, 79
Small Business Saturday, 127
Anderson, Chris, 78
Arch Deluxe, McDonald’s, 61
auctions, livestock auctions, 72-73
AwayFind, 75
Azcarraga, Emilio, 104
B
bank local, shop local campaigns, 140-141
banks, small-town banks, 33
bartering, 38
Basecamp, 77
be a tour guide in online worlds (work anywhere, anywhen through technology), 177-178
be proud of being small, 105, 186-187
antidotes for the negatives, 116-119
build community through involvement, 106-112
building community among customers, 121-123
building relationships, 119-121
keeping the business small, 123-124
network to build ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.