Mobile Application Challenges 465
digital broadcasting (ISDB) for mobile television services. Korea has
a similar system in operation (T-DMB).
Providing mobile broadcasting services is not simply a technical
challenge. Apart from tackling system performance and integration
issues, service providers and content providers must find a good
business model to determine their investment on network infras-
tructure, technology licenses, and operational cost. The pricing of
premium content offered by mobile streaming services must be flex-
ible to accommodate the needs of both business professionals and
consumers.
7.4 M-Commerce
M-commerce (or mobile e-commerce or wireless commerce) is a set of
services and applications operating in mobile wireless networks that ...