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So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap
book

So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap

by Edward D. Hess, Charles F. Goetz
August 2008
Beginner
224 pages
2h 55m
English
Pearson
Content preview from So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap

Appendix . Inside Front Cover

More than 5,000,000 new businesses are started each year...but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 “killer mistakes” that cause most business failures—and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives.

Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent pro.tability. You’ll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; .nd and keep good employees; and finally, smoothly manage growth.

Throughout, the ...

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Publisher Resources

ISBN: 9780137141906Purchase book