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So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap by Charles F. Goetz, Edward D. Hess

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Chapter Three. What Is a Good Business Opportunity?

<feature><title>Chapter Topics</title>

This chapter uses two examples, a sandwich shop and a children’s clothing store, to explore the majority of the following topics:

<objective>

Net profit margin and customer conversion rates

</objective>
<objective>

Does your business idea “pencil” (make economic sense)?

</objective>
<objective>

Determining pricing

</objective>
<objective>

Analyzing and learning from your competition

</objective>
<objective>

High margin business versus low margin business

</objective>
<objective>

Estimating your costs and nailing down the details

</objective>
<objective>

Burn rate and breaking even

</objective>
</feature>

This is a chapter you will be able to use over and over until you ...

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