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SOAR SELLING: How To Get Through to Almost Anyone--the Proven Method for Reaching Decision Makers by Marhnelle Hibbard, David Hibbard

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CHAPTER 1WHAT IS SOAR?

What Is SOAR?

SOAR is a contact formula created by Dialexis for reaching decision makers and high influencers on the telephone. SOAR stands for Surge of Accelerating Revenue. The SOAR program supports salespeople from any industry to make fewer net new business development dials while making a higher percentage of contacts and appointments.

SOAR evolved from extensive field research conducted by David and Marhnelle Hibbard, the Dialexis sales team, and the Dialexis training field team. A period of over 15 years was devoted to the development of the SOAR strategy. Making contact with decision makers and high influencers is a formidable task, one that required a multitude of approaches to find a successful solution. We were ...

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