December 2012
Intermediate to advanced
240 pages
4h 54m
English
book
SOAR Selling: How To Get Through to Almost Anyone—the Proven Method for Reaching Decision Makers
by David Hibbard, Marhnelle Hibbard
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CHAPTER 12SOCIAL NETWORKING USING SOAR
How LinkedIn “Links” With SOAR
The ability to effectively combine your LinkedIn tools with SOAR strategies can create a powerful business development tool. LinkedIn provides an exceptional platform that works in parallel with any research you may do before dialing. When you complete research on an organization’s website, you are able to come away with “general” information that supports an initial net new dial. However, LinkedIn can give you more and provide you with a magnified personal view of a particular individual you would like to reach.
The Power of LinkedIn
LinkedIn allows you to obtain an understanding of the decision maker’s personal and professional background, discover mutual connections, find ...