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SOAR Selling: How To Get Through to Almost Anyone—the Proven Method for Reaching Decision Makers
book

SOAR Selling: How To Get Through to Almost Anyone—the Proven Method for Reaching Decision Makers

by David Hibbard, Marhnelle Hibbard
December 2012
Intermediate to advanced
240 pages
4h 54m
English
McGraw-Hill
Content preview from SOAR Selling: How To Get Through to Almost Anyone—the Proven Method for Reaching Decision Makers

CHAPTER 2GETTING READY TO SOAR

Your Dot

Let’s start with what we call your dot. This will offer a good start to SOAR execution, and it’s what we instruct in all live SOAR corporate programs. Here, we ask you to keep an open mind—executing SOAR requires a shift in your thinking and it may take you out of your comfort zone. But it’s important for you to be open to a new way of driving net new business. Imagine a dot representing the accumulation of all your knowledge to date. It’s the place from which you make all your decisions. Let’s take a look at the three stages of what we call your dot.

Stage I: “I know I know.” This is an incredibly dense space filled with your entire belief system. This system was formed by the input from parents, siblings, ...

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Publisher Resources

ISBN: 9780071793711