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SOAR SELLING: How To Get Through to Almost Anyone--the Proven Method for Reaching Decision Makers by Marhnelle Hibbard, David Hibbard

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CHAPTER 11LEAVING A MOM (MESSAGE OF MYSTERY) WHEN YOU ARE OUT OF CONTACT OPTIONS

Getting Up to 85 Percent Call Back from Leaving a Message

As you learn the SOAR formula for making contact, you will find there is some room for leaving a message … some room. SOAR suggests that you get clear about making contact before you actually dial; that is, get your intention locked in to make contact. When you get into the mindset that you may not make contact, then you won’t. It then becomes easy to slide into leaving a message, and soon enough you find yourself consistently leaving messages, especially when you are armed with a powerful message of mystery (MOM).

SOAR is about “making contact,” not leaving messages. There is, however, a powerful strategy ...

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