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Social Scalability: Communicating in a Transparent World

There is no unique picture of reality.

STEPHEN HAWKING

BOB ROBERTS SELLS THE PLAN

Bob Roberts looked around the conference table at his bulk label RFID team and smiled. At their last dinner, following a successful conversation gaining the CEO’s approval of their strategy for the new division, there had been laughter all around. Today the mood was battle-weary satisfaction. In the afternoon, with the team in attendance, Bob pitched the plan to the full management committee.

The plan was approved, but it was a tough meeting and Bob did not understand why. Miguel Valente, the CEO, was in favor. Bob knew that the team members had each been having individual conversations with their bosses, ...

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