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Städtetourismus
book

Städtetourismus

by Silke Landgrebe, Peter Schnell
October 2010
Intermediate to advanced
406 pages
19h 54m
German
De Gruyter Oldenbourg
Content preview from Städtetourismus
Benchmarkingorientiertes
Monitoring
von
Tourismusmarketingorganisationen
in
Großstädten
177
mit
einer
halben
Stelle
besetzt.
Das
dwif
steht
beim
Aufbau
beratend
zur
Seite.
Die
Position
ist
organisatorisch
im
strategischen
Marketing
angesiedelt.
Damit
wird
deutlich,
dass
das
Mo-
nitoring
kein
Selbstzweck
ist,
sondern
der
Entwicklung
Erfolg
versprechender
Produkte
im
Interesse
aller
am
Hamburg-Tourismus
partizipierenden
Branchen
und
Akteure
dient.
Zumin-
dest
in
Deutschland
ist
dies
die
erste
Position
dieser
Art
in
einer
städtischen
TMO;
Berlin
geht
allerdings
einen
ähnlichen
Weg.
Die
Marktforschung
soll
schrittweise
an
die
veränderten
Aufgaben
angepasst
werden.
Dies
betrifft
sowohl
Erhebungen
zum
Übernachtungs-
als
auch
zum
Tagestourismus, ...
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Publisher Resources

ISBN: 9783486576771