Content preview from Städtetourismus

334
Ins
rechte
Licht
gerückt
-
Stadt-
und
Tourismusmarketing
in
Münster
2.2.
Stadt-
und
Tourismusmarketing
Seit
2001
ist
in
Münster
ein
professionelles
Stadt-
und
Tourismusmarketing
in
Form
eines
städtischen
Eigenbetriebs
installiert.
Diese
Rechtsform
ermöglicht
in
der
auch
institutionell
verankerten
Kooperation
mit
der
Stadtentwicklung
ein
Marketingkonzept,
das
mehr
leisten
soll
als
reine
Werbung.
Das
Beste
der
Stadt,
ihre
Alleinstellungsmerkmale
suchen
und
zeigen
-
das
ist
die
Marketingherausforderung
für
Münster.
Es
geht
nicht
nur
um
Werbung,
sondern
vielmehr
darum,
das
spezifische
Münster-Profil
und
die
Stadtidentität
zu
schärfen
und
beides
nach
innen
wie
nach
außen
eindrucksvoll
zu
kommunizieren.
Dabei
versteht
sich
von
selbst,
dass
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Publisher Resources
ISBN: 9783486576771