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Städtetourismus
book

Städtetourismus

by Silke Landgrebe, Peter Schnell
October 2010
Intermediate to advanced
406 pages
19h 54m
German
De Gruyter Oldenbourg
Content preview from Städtetourismus
332
Ins
rechte
Licht
gerückt
-
Stadt-
und
Tourismusmarketing
in
Münster
und
Marketingkonzept
ihre
touristische
Qualität
verbessern
und
ihr
Entwicklungspotenzial
ausschöpfen.
Im
Folgenden
soll
am
Beispiel
der
Stadt
Münster
ganz
praktisch
gezeigt
werden
wie
eine
Stadt
ihre
Weiterentwicklung
organisiert
wie
daraus
ein
ganzheitliches,
alle
wichtigen
Säulen
der
Stadtentwicklung
umfassen-
des
Marketingkonzept
wird
und
wie
durch
Kooperation
und
Kommunikation
das
Potenzial
für
touristisches
Marketing
erhöht
und
weiterentwickelt
wird.
Für
ein
gutes
Tourismusmarketing
muss
die
Stadt
ins
rechte
Licht
gesetzt
werden.
In
Münster
geschieht
dies
im
Moment
ganz
unmetaphorisch
durch
ein
Lichtkonzept
des
Künstlers
Mi-
chael
Batz.
Seine
Leitgedanken
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Publisher Resources

ISBN: 9783486576771