October 2010
Intermediate to advanced
406 pages
19h 54m
German
Content preview from Städtetourismus
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Selling
the
City:
Changes
in
Urban
Tourism
within
the
UK
273
Table
3:
Key
themes
and
Related
Objectives
in
Greater
Manchester's
Tourism
Strategy,
2003-08
Events
Tourism
•
Utilise
events
as
a
direct
means
of
promoting
the
wider
tourism
product
to
day
visitors,
international
and
domestic
staying
visitors.
•
Ensure
Manchester's
calendar
of
events
develops
into
an
integral
part
of
the
city's
mar-
keting
strategy.
•
Actively
pursue
appropriate
large
scale
sporting
and
cultural
events
in
order
to
attract
them
to
the
city.
•
Ensure
positive
impacts
of
hosting
events
is
dispersed
throughout
the
city-region.
International
Tourism
Destination
•
Exploit
the
advantage
of
city's
world
class
airport
to
develop
Manchester
as
an
interna-
tional
destination.
•
Develop
co-ordinated ...
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