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Städtetourismus
book

Städtetourismus

by Silke Landgrebe, Peter Schnell
October 2010
Intermediate to advanced
406 pages
19h 54m
German
De Gruyter Oldenbourg
Content preview from Städtetourismus
336
Ins
rechte
Licht
gerückt
-
Stadt-
und
Tourismusmarketing
in
Münster
die
Stadt
durch
gute
Kundenansprache
und
Gästeakquise
sowie
durch
die
Sicherung
der
Er-
reichbarkeit.
Die
Bedeutung
der
alten
Kaufmannstadt
für
das
moderne
Stadtmarketing
hat
Münster
auch
dazu
bewogen,
sich
touristisch
mit
den
Hansestädten
zusammen
zu
schließen
und
die
guten
alten
und
heute
so
wichtigen
Stadtqualitäten
auch
international
besonders
zu
vermarkten.
Die
Hansestadt
ruft
genau
diese
Vorstellung
von
Stadt
auf:
ein
historisches
Stadtbild,
gediegener
Handel
und
eine
gute
Frequenz
und
Aufenthaltsqualität
in
der
Stadt.
Im
Jahre
2004
wurde
in
diesem
Sinne
der
Tag
der
Hanse
erstmals
in
Münster
gefeiert:
als
ein
Tag,
an
dem
sich
der
Handel
den
Gästen
in
der
Stadt
als
charmanter ...
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Publisher Resources

ISBN: 9783486576771