Chapter 6. Merging Employer-of-Choice and Leading-Indicator Survey Purposes

The Strategic Survey Model was first presented at a professional conference (Wiley and Weiner, 2002) and subsequently published a few years later (Wiley, 2006). Even prior to its publication, the model was used to guide clients' conceptualization of the employee survey strategy as well as the subsequent development of the survey content that would fulfill their strategy. As clients considered the implications of the model, it often became amazingly clear to them what they really wanted. For example, they may have thought that their purpose was about being a great place to work. If so, they needed a survey tool that would help them retain and engage their workforce. When ...

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