Book description
The completely revised and expanded edition of a fundraising classic
Strategic Fund Development became an instant classic the day the first edition was released. Now in this expanded third edition, it has been revised cover-to-cover with relevant new information and useful new tools and resources.
The book addresses the needs for fundraisers of every level of expertise. Experienced development officers find this an invaluable reference tool for educating their colleagues and boards. New fundraisers get firm grounding in best practice and what it really takes to do this work. Executive directors learn how fundraising fits into the organization and what it takes to make fundraising productive.
- Contains in-depth analysis about what makes organizations effective, including things like leadership, organizational culture, decision-making processes, systems thinking, and well-managed change
- Offers comprehensive strategic planning insights, with detailed steps, sample research tools, retreat agendas, and complete plans
- Includes the same tools and resources for fundraising planning
This ebook does not include access to the companion materials.
Table of contents
- Cover
- Endorsement
- Title Page
- Copyright
- Dedication
- Foreword
- Preface
- Acknowledgments
- About the Author
- Chapter 1: Let’s Start Here
- Chapter 2: Positioning Your Organization to Survive and Thrive
-
Chapter 3: The First Relationship—Within Your Organization
- Making Your Organization Effective
- Concept of a Group
- Components of an Effective Infrastructure
- Shared Values
- The Art of Leadership
- Commitment to Process
- The Learning Organization
- Conversation Is a Core Business Practice
- Participatory Decision-Making
- Well-Managed Change
- A Culture of Philanthropy
- A Last Word on How to Build an Organization That Will Last
- Summary
-
Chapter 4: The Fund Development Professional
- Strengthen the Professional Fundraiser
- Look at Your Organization
- How Technical Fundraisers Affect the Bottom Line
- The Accomplished Fundraiser
- The Road to Transformation
- Learning Outside the Nonprofit/NGO Sector and the Fund Development Field
- Fundraisers as Leaders
- Fundraisers and Power
- Defining a Profession
- Fundraising as a Vocation
- Defining Your Philosophy
- Summary
-
Chapter 5: The Art of Leadership
- What Is Leadership?
- What Do Leaders Do?
- Leadership and Diversity
- A Special Obligation of Leadership
- Leadership in Philanthropic Organizations
- Attributes and Skills of Leaders
- Leadership and Intelligences
- Leaders as Critical Thinkers
- Leaders as Reflective Practitioners
- Leaders as Communicators
- Chaordic Leadership: Understanding Complexity
- Connective Leadership
- Is Charisma Essential to Leadership?
- P.S. Does Leadership Guarantee Success?
- Summary
-
Chapter 6: The Second Relationship—With Your Community
- Make Sure Your Organization Is Relevant to the Community
- Defining the Process and Benefits for Your Organization
- Components of the Written Plan
- Roles in the Planning Process
- Principal Components of an Effective Strategic Planning Process
- Carrying Out Your Strategic Planning Process
- Keeping the Plan Alive
- Evaluating Your Strategic Planning Process
- Challenges to Strategic Planning
- Really Important Musings
- Summary
-
Chapter 7: The Third Relationship—With Your Constituents
- More Thinking Since the Previous Edition
- Defining Constituency Development
- Your Relations with Constituents
- It’s Not What You’re Selling That Counts
- Understanding Marketing
- What Donors Want
- What Donors Want Might Not Be What You Want
- Challenges to Constituency Development
- Roles in the Constituency Development Process
- The Process of Constituency Development
- Getting to Know Your Donors and Prospects
- Relationship Building through Communications
- Make Sure They Hear You
- Building Relationships through Cultivation
- Creating Extraordinary Experiences
- A Side Step: The Asking Part
- Summary
- Chapter 8: The Fourth Relationship—With Your Volunteers
- Entr’acte
-
Chapter 9: Creating the Most Effective Fund Development Plan for Your Organization
- The Most Effective Fund Development Program
- Defining the Process and Benefits for Your Organization
- Our Really Big Fundraising Mistake
- Involving the Board and Individual Board Members
- The Written Fund Development Plan
- Your Fund Development Planning Process
- Measuring and Benchmarking for Fund Development
- Interfacing Your Fund Development Plan with Your Budgeting Process
- Summary
- Chapter 10: Going Back to the Beginning
-
List of Appendices on the Companion Website
- Chapter 1: Let’s Start Here: An Important Introduction
- Chapter 2: Positioning Your Organization to Survive and Thrive: The Four Relationships That Are Critical to Effective and Productive Fund Development (and Healthy Organizations)
- Chapter 3: The First Relationship—Within Your Organization: Creating the Infrastructure That Produces a Healthy Organization
- Chapter 4: The Fund Development Professional: Choosing Your Road—Organizational Development Specialist or Just Another Fundraising Technician
- Chapter 5: The Art of Leadership: A Critical Element of the First Relationship—Within Your Organization
- Chapter 6: The Second Relationship—With Your Community: Ensuring Your Organization’s Relevance through Strategic Planning
- Chapter 7: The Third Relationship—With Your Constituents: Nurturing Relationships to Build Loyalty
- Chapter 8: The Fourth Relationship—With Your Volunteers: Enabling Them to Take Meaningful Action on Behalf of Your Organization
- Chapter 9: Creating the Most Effective Fund Development Plan for Your Organization: A Plan That Produces Ownership and Results
-
Notes
- Chapter 1: Let’s Start Here: An Important Introduction
- Chapter 2: Positioning Your Organization to Survive and Thrive: The Four Relationships That Are Critical to Effective and Productive Fund Development (and Healthy Organizations)
- Chapter 3: The First Relationship—Within Your Organization: Creating the Infrastructure That Produces a Healthy Organization
- Chapter 4: The Fund Development Professional: Choosing Your Road—Organizational Development Specialist or Just Another Fundraising Technician
- Chapter 5: The Art of Leadership: A Critical Element of the First Relationship—Within Your Organization
- Chapter 6: The Second Relationship—With Your Community: Ensuring Your Organization’s Relevance through Strategic Planning
- Chapter 7: The Third Relationship—With Your Constituents: Nurturing Relationships to Build Loyalty
- Chapter 8: The Fourth Relationship—With Your Volunteers: Enabling Them to Take Meaningful Action on Behalf of Your Organization
- Chapter 9: Creating the Most Effective Fund Development Plan for Your Organization: A Plan That Produces Ownership and Results
- Index
Product information
- Title: Strategic Fund Development: Building Profitable Relationships That Last, Third Edition
- Author(s):
- Release date: March 2011
- Publisher(s): Wiley
- ISBN: 9780470888513
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