March 2011
Intermediate to advanced
432 pages
14h 39m
English
book
Strategic Fund Development: Building Profitable Relationships That Last, Third Edition
by Simone P. Joyaux
Content preview from Strategic Fund Development: Building Profitable Relationships That Last, Third EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
More Thinking Since the Previous Edition
In 1996 and 2000, I wrote the first and second editions of Strategic Fund Development: Building Profitable Relationships That Last. Then—and now—I proposed four relationships to build effective organizations and successful fund development programs. Within this premise, I defined the third relationship as the relationship with your constituents.
In the original editions, I wrote about customer-centered, but didn’t yet use the term donor-centered. I demanded a focus on prospect and donor interests and emotions, motivations and aspirations.
In the original editions, this chapter focused on communicating and cultivating. I provided lots of tips and specific steps to develop your relationships with your constituents. But then. … Well, then came Keep Your Donors. Published in 2008 and co-authored with Tom Ahern—leading expert in donor communications—the book’s subtitle pretty much tells the whole story: The Guide to Better Communications and Stronger Relationships.
Keep Your Donors actually is the expanded, comprehensive, detailed version of the third relationship. Keep Your Donors is the sequel to Strategic Fund Development. Keep Your Donors is the companion text to this chapter that you’re starting right now.
I’m not rewriting Keep Your Donors in this chapter. I’m not including all of Tom Ahern’s books in this chapter—but all of his books are important to nurturing the third relationship. So is his free e-news. For more, visit www.aherncomm.com ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.