3 Internal Analysis
‘The greatest thing in this world is not so much where we stand as in what direction we are heading’
—Johann Wolfgang Von Goethe
LEARNING OBJECTIVES
- Understand the concept of value, value proposition, and its dimensions
- Enable identification of a company’s value proposition and value creation process
- Familiarize with the framework of value chain, value hierarchy, value shop, and value network
- Learn about different perspectives of value creation for sustainable competitive advantages in terms of resource-based view, knowledge-based view, and dynamic capabilities’ perspective
- Enable identification of a firm’s resources, capabilities, and competencies
IDEAS AT WORK 3.1
Strategy Show: TTK—Amassing Resources and Enhancing ...
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