5 Strategy Formulation

Would you tell me please which way I ought to go from here

—Lewis Carroll in Alice in Wonderland

LEARNING OBJECTIVES
  • Identify the factors that are relevant in crafting a strategy
  • Familiarize with some of the tools and frameworks helpful in stimulating the imagination to design a good strategy
  • Equip using the data from external and internal analysis in formulating strategy of a firm
  • Understand the heterogeneity of firms, its resources and capabilities and thus the appropriateness of different strategies
  • Enable to prepare a strategic plan through strategic analysis
  • Understand the sources and factors of sustainable competitive advantages.
IDEAS AT WORK 5.1
Strategy Show: GMR—Strategy of Overstretching, Burdening Itself ...

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