Appendix B:

Sample Strategic Plans

STRATEGIC PLAN FOR A LOCAL CHAPTER OF THE AMERICAN RED CROSS

SECTION I: Purpose
A. Purpose Statement

The mission of the American Red Cross is to improve the quality of human life, to enhance self-reliance and concern for others; and to help people avoid, prepare for and cope with emergencies. It does this through services that are governed and directed by volunteers and are consistent with its congressional charter and the principles of the International Red Cross.

Locally, the purpose of the Metro Area Chapter/State Regional Blood Services of the Red Cross is to meet the basic human needs of the community by providing medical, social, psychological and moral support, to alleviate suffering and to improve the ...

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