CHAPTER 15
TAKE THE PEPSI CHALLENGE
Talent Development at PepsiCo
Allan H. Church, Janine Waclawski
PepsiCo is a world leader in convenient snacks, food, and beverages. Founded in 1965 with the merger of Pepsi-Cola and Frito-Lay, the organization has delivered significant and consistent business growth over the past 40 years. In 2007, the organization posted a 12 percent growth in net revenues of $39 billion, with 18 mega-brands that generated more than $1 billion each in annual retail sales. Some of these were Pepsi-Cola, Mountain Dew, Lay’s potato chips, Doritos, Quaker Oats, Gatorade, Aquafina, Tropicana, and Walkers crisps. PepsiCo’s iconic brands are available in nearly 200 countries and generate sales at the retail level of more than ...
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