April 2018
Beginner
390 pages
8h 16m
English
Content preview from Style Guide for Business WritingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Z
Zombie nouns
Zombie nouns (also called “nominalizations”) are nouns, adjectives, or verbs converted to and used to create new nouns. This is accomplished by adding a suffix, such as -ity, -tion, or -ism.
Examples, Zombie nouns:
capital—capitalism (noun)
impossible—impossibility (adjective)
estimate—estimation (verb)
In business writing, excessive nominalization sets up expressions with jargon, often adding a pompous and self-important tone of abstraction, to what could be a plain, easily comprehended narrative.
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