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Successful Writing and Speaking: The Communication Collection (9 Books)
book

Successful Writing and Speaking: The Communication Collection (9 Books)

by Harvard Business Review, Nancy Duarte, Bryan A. Garner, Holly Weeks, Jeff Weiss
September 2016
Beginner
1576 pages
24h 29m
English
Harvard Business Review Press
Content preview from Successful Writing and Speaking: The Communication Collection (9 Books)

How to Pitch a Brilliant Idea

by Kimberly D. Elsbach

COMING UP WITH CREATIVE IDEAS is easy; selling them to strangers is hard. All too often, entrepreneurs, sales executives, and marketing managers go to great lengths to show how their new business plans or creative concepts are practical and high margin—only to be rejected by corporate decision makers who don’t seem to understand the real value of the ideas. Why does this happen?

It turns out that the problem has as much to do with the seller’s traits as with an idea’s inherent quality. The person on the receiving end tends to gauge the pitcher’s creativity as well as the proposal itself. And judgments about the pitcher’s ability to come up with workable ideas can quickly and permanently overshadow ...

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Publisher Resources

ISBN: 9781633691957