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Successful Writing and Speaking: The Communication Collection (9 Books)
book

Successful Writing and Speaking: The Communication Collection (9 Books)

by Harvard Business Review, Nancy Duarte, Bryan A. Garner, Holly Weeks, Jeff Weiss
September 2016
Beginner
1576 pages
24h 29m
English
Harvard Business Review Press
Content preview from Successful Writing and Speaking: The Communication Collection (9 Books)

Contents

Introduction

Plan well.

Section 1: AUDIENCE

Know your audience and build empathy.

Understand the Audience’s Power

Your idea’s fate is in their hands.

Segment the Audience

Focus on who matters most.

Present Clearly and Concisely to Senior Executives

Help them make big decisions on a tight schedule.

Get to Know Your Audience

It’s easier to convince someone you know.

Define How You’ll Change the Audience

What do you want people to believe? How do you want them to behave?

Find Common Ground

Resonate through empathy.

Section 2: MESSAGE

Develop persuasive content.

Define Your Big Idea

Clearly state your point of view—and what’s at stake.

Generate Content to Support the Big Idea

When you’re brainstorming, more is more.

Anticipate ...

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Publisher Resources

ISBN: 9781633691957