Book description
When presenting projects in competitive design environments, how you say something is as important as what you’re actually saying. Projects are increasingly complex and designers are working from more sources, and many designers are familiar with the struggle to harness this information and craft a meaningful and engaging story from it.
Telling the Design Story: Effective and Engaging Communication teaches designers to craft cohesive and innovative presentations through storytelling. From the various stages of the creative process to the nuts and bolts of writing for impact, speaking skills, and creating visuals, Amy Huber provides a comprehensive approach for designers creating presentations for clients. Including chapter by chapter exercises, project briefs, and forms, this is an essential resource for students and practicing designers alike.
Table of contents
- Cover
- Half Title
- Copyright Page
- Title Page
- Table of Contents
- Acknowledgments
- Preface
- Dedication
- Part 1: Storytelling In Design: A Primer
-
Part 2: Modes of Communication
- 4 Writing for Impact
-
5 Speaking for Impact
- Introduction
- The Evolution of Speaking
- The Goal of Your Presentation
- Persuasion
- Getting Started
- Align Yourself With Your Audience
- Align Your Message to Your Audience
- Align Your Delivery Tools to Your Audience
- Presentation Stages
- Align Your Delivery to Your Message
- Align Your Delivery Style to Your Message
- Align Your Body to Your Message
- Finding Your Confidence
- Coping Strategies
- Realign Yourself to Your Audience
- Special Presentation Types
- 6 Visual Storytelling
- 7 Storytelling with Information
- 8 Storytelling with Ideas
- 9 Storytelling with Video
- Appendix A Photography Terms
- Appendix B Additional Diagrams
- Appendix C Image File Types
- Appendix D Video File Types
- Appendix E Audio File Types
- Appendix F Good Reads on Story Crafting & Delivery
- Appendix G Good Reads on Information Design
- Appendix H Good Reads on Story Props & Visual Messages
- Appendix I Good Reads on Design Process & Focus
- Appendix J Advanced Topics
- Appendix K Storytelling Resources
- Appendix L Events & Festivals
- Glossary
- About the Author
- References
- Image Credits
- Index
Product information
- Title: Telling the Design Story
- Author(s):
- Release date: November 2017
- Publisher(s): Routledge
- ISBN: 9781351849210
You might also like
book
Stories that Move Mountains: Storytelling and Visual Design for Persuasive Presentations
Learn how to use stories and visuals to make top-notch presentations It's called CAST (Content, Audience, …
book
Designing for Emotion
Make your users fall in love with your site via the precepts packed into this brief, …
book
Innovation in the Cultural and Creative Industries
Technological innovations, sociological and consumer trends, and growing internationalization are transforming the cultural and creative industries …
book
Organizational Design for Teams, 1st Edition
Design teams can turn out great work today and still be ill equipped to handle tomorrow’s …