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Telling the Design Story

Book Description

When presenting projects in competitive design environments, how you say something is as important as what you’re actually saying. Projects are increasingly complex and designers are working from more sources, and many designers are familiar with the struggle to harness this information and craft a meaningful and engaging story from it.

Telling the Design Story: Effective and Engaging Communication teaches designers to craft cohesive and innovative presentations through storytelling. From the various stages of the creative process to the nuts and bolts of writing for impact, speaking skills, and creating visuals, Amy Huber provides a comprehensive approach for designers creating presentations for clients. Including chapter by chapter exercises, project briefs, and forms, this is an essential resource for students and practicing designers alike.

Table of Contents

  1. Cover
  2. Half Title
  3. Copyright Page
  4. Title Page
  5. Table of Contents
  6. Acknowledgments
  7. Preface
  8. Dedication
  9. Part 1: Storytelling In Design: A Primer
    1. 1 Human Response to Story
      1. Introduction
      2. Why Does Story Matter in Design?
      3. The Science Behind Why We Like Stories
      4. Stories in Building Social Connections
      5. Stories for Organizing Information
      6. Story as Moral Guidepost
      7. Elements of Story
      8. Everyone Has a Story
    2. 2 Presenter Meet Audience
      1. Introduction
      2. Overview of the Creative Process
      3. Why Are You Presenting?
      4. Who Are You Presenting to?
      5. What Are Your Goals for the Audience?
      6. How Are You Presenting?
      7. What Is Your Message?
    3. 3 Story Design
      1. Introduction
      2. Returning to the Creative Process
      3. Design Presentation Areas of Focus
      4. Point of View
      5. Project
      6. Pitch
      7. Honing the Message
      8. Designing the Story
      9. Editing Your Story
      10. “S”tory Development
      11. Storyboard
      12. Aiding Recall
  10. Part 2: Modes of Communication
    1. 4 Writing for Impact
      1. Introduction
      2. Why Does Writing Matter in Design?
      3. Elements of Good Writing
      4. Words
      5. Sentences
      6. Paragraphs
      7. Venues for Design Writing
      8. Mechanics of Writing
      9. Punctuation
      10. Ideas for Writing
      11. Editing & Rewriting
      12. Things to Avoid
    2. 5 Speaking for Impact
      1. Introduction
      2. The Evolution of Speaking
      3. The Goal of Your Presentation
      4. Persuasion
      5. Getting Started
      6. Align Yourself With Your Audience
      7. Align Your Message to Your Audience
      8. Align Your Delivery Tools to Your Audience
      9. Presentation Stages
      10. Align Your Delivery to Your Message
      11. Align Your Delivery Style to Your Message
      12. Align Your Body to Your Message
      13. Finding Your Confidence
      14. Coping Strategies
      15. Realign Yourself to Your Audience
      16. Special Presentation Types
    3. 6 Visual Storytelling
      1. Introduction
      2. Is a Picture Worth a Thousand Words?
      3. Attraction & Persuasion
      4. Recall & Comprehension
      5. Visual Thinking Strategies
      6. Organizing Graphic Real Estate
      7. Typology
      8. Color
      9. Bringing it All Together
      10. Establishing a Brand Identity
    4. 7 Storytelling with Information
      1. Introduction
      2. The Significance of Information Delivery
      3. How We Approach & Convey Information
      4. Representation Tactics in Design Analysis
      5. Diagram Considerations
      6. Diagram Annotation Strategies
      7. Diagram Creation Strategies
      8. Testing Diagrams
    5. 8 Storytelling with Ideas
      1. Introduction
      2. Expressing Ideas
      3. Design Outcomes Diagrams
      4. Conceptual Imagery
      5. Orthographic Drawings
      6. Modeling
      7. Three-Dimensional Drawings
      8. Rendering
      9. Four-Dimensional Depictions
    6. 9 Storytelling with Video
      1. Introduction
      2. The Role of Video in Design
      3. Work Flow of Video Production
      4. Pre-production
      5. Production
      6. Post-production
  11. Appendix A Photography Terms
  12. Appendix B Additional Diagrams
  13. Appendix C Image File Types
  14. Appendix D Video File Types
  15. Appendix E Audio File Types
  16. Appendix F Good Reads on Story Crafting & Delivery
  17. Appendix G Good Reads on Information Design
  18. Appendix H Good Reads on Story Props & Visual Messages
  19. Appendix I Good Reads on Design Process & Focus
  20. Appendix J Advanced Topics
  21. Appendix K Storytelling Resources
  22. Appendix L Events & Festivals
  23. Glossary
  24. About the Author
  25. References
  26. Image Credits
  27. Index