November 2017
Beginner
257 pages
7h 20m
English
Content preview from Telling the Design Story
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APPENDIX J ADVANCED TOPICS
Bettman, J.R., & Kakkar, J. (1977). Effects of information presentation format on consumer information acquisition strategies. Journal of Consumer Research 3(4), 233–240.
Underpinnings
This article examines various types of information processing to study the effect of presentation format on consumers’ information acquisition strategies.
Findings
Authors present findings from two studies. The first varied information presentation formats, and the second varied structure of information. Findings suggested the consumers seem to process information in the manner they find easiest.
Mayer, R. E. (2001). Multimedia learning. Cambridge, MA: Cambridge University Press.
Summary
While the book is intended for multi-media ...
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