This chapter centers on the use of visual communication.


Following a promotion, Lee was tasked with designing her company’s annual report, which is shared each year with prospective clients and investors. These reports were always narrative-based, using only a few scattered images to illustrate business metrics. Lee sensed that their previous reports read as shortsighted snapshots since they failed to capture what investors loved most about the company, namely, how their business decisions reflected their values.

Hoping to leverage some untapped potential and emphasize their company’s broader vision, Lee set out to design a different kind of report – one that would rely on integrated visuals to convey information.

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