GLOSSARY

A__________

Ad-libbing

speaking extemporaneously without a script (Chapter 9).

Additive making

a method of model building in which items are added and fastened until the desired form is achieved (Chapter 8).

Anecdote

a short, amusing, and personal story (Chapter 5).

Affective primer

the process of manipulating the emotions of an audience before the message is delivered (Chapter 1).

Antagonist

the adversarial character in a story (Chapter 1).

Appositives

a noun that renames or describes the noun beside it (Chapter 4).

Arbitrary Cues (or symbols)

signals that bear little physical resemblance to that which they represent (Chapter 6).

Assets

in videography, the term refers to clips, materials, or files that will be used within a project ...

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