Expressing your brand in the public eye. This is where the media hits the road. Survey what you have currently. Let’s look at the tools that are available. Instagram, TikTok, YouTube, Clubhouse, Caffeine, and others that not only dizzy the mind but no doubt more as this book is published.
It matters not. That same principle applies. Go where your audience is.
There are foundational items that as a brand you may want to have.
Personal website. LinkedIn profile. Personal social media to show an added dimension to your brand persona. Be open to other tools if LinkedIn or Facebook don’t provide enough of a forum to tell your story. People in my business have an online portfolio—a curated collection of their ...
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