January 2025
Intermediate to advanced
1086 pages
32h 56m
English
The companies below have a number of interesting things in common. Although they straddle a disparate range of industries – retail, technology, motor, banking, healthcare, sports, fashion and food, you almost certainly know something about all of them, and a lot about some. You probably know Audi’s strapline – ‘Vorsprung durch Technik’ – that marked its 50-year anniversary in 2021. Nike’s ‘Just Do It’, or JDI for short, and McDonald’s ‘I’m Lovin’ It’, their slogan since 2003, will also be familiar. The reason these businesses are near universally recognized is in no small part down to their marketing prowess. ...
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