January 2025
Intermediate to advanced
1086 pages
32h 56m
English
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06Place and distribution
‘Place’ is the third ‘P’ in the marketing mix. This aspect of marketing strategy is about how products and services are actually got into customers’ hands. In the online world this is sometimes known as ‘the last mile’, originally used to describe the final leg of delivering connectivity from a communications provider to a customer, but now used more generally. The whole chain from seller to consumer is itself dynamic and changes to reflect market conditions and a firm’s strategy. A case in point is Amazon, which until 2010 had confined its distribution ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.