January 2025
Intermediate to advanced
1086 pages
32h 56m
English
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04Products and services
Philip Kotler, Kellogg Graduate School of Management’s distinguished Professor of International Marketing, defines a product as anything offered to a market for acquisition, attention, use or consumption that might satisfy a need or a want.
When the term ‘marketing mix’ was first coined, the bulk of valuable trade was concerned with physical goods. Certainly services existed, but these were mostly supplied by professions such as law, accountancy, insurance and finance, where the concept of marketing was in any event taboo.
A June 2021 discussion paper, ‘Getting tangible about intangibles’ by McKinsey, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.