January 2025
Intermediate to advanced
1086 pages
32h 56m
English
Marketing executives collect an inordinate amount of data, usually supported by an IT (Information Technology) department that processes it. However, it falls to the application of analysis techniques carried out by marketers, usually those with MBAs, to interpret the data and explain its significance or otherwise. Bald information on its own is rarely of much use. If salespeople start leaving in large numbers, customers start complaining and debtor payment delinquencies are on the rise, these facts on their own may tell you very little. ...
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