January 2025
Intermediate to advanced
1086 pages
32h 56m
English
Customers once upon a time were simply sold products, and the focus of innovative businesses lay in driving costs down so as to widen and open up as big a market as possible. Henry Ford’s much quoted ‘You can have any color as long as it’s black’ was part of a determined and successful strategy to build a car for the masses. There is no evidence that Ford actually said those words, but from 1908 to 1927, the Model T assembled at the Piquette Avenue Plant in Detroit churned out 15,000,000 vehicles with little change in its design. This was the longest run of any single model apart ...
Read now
Unlock full access