January 2025
Intermediate to advanced
1086 pages
32h 56m
English
Content preview from The 30 Day MBA Ebook Bundle
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03Marketing strategy
Strategy has its origins in the military. Webster’s New World Dictionary defines strategy as ‘the science of planning and directing large-scale military operations, of manoeuvring forces into the most advantageous position prior to actual engagement with the enemy’. The earliest known treatise to discuss strategy was Sun Tzu’s The Art of War, written in 400 bc. His chapter headings – ‘Laying Plans’, ‘Waging War’, ‘Attack by Stratagem’, ‘Tactical Dispositions’, ‘Energy, Weak Points and Strong, Manoeuvring’, ‘Variations in Tactics’, ‘The Army on the March’, ‘Terrain’, ...
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