The key to Agile budgeting is being able to adapt at the speed of the market.
—Mario Moreira
What makes up customer value is changing at a faster and faster pace. Many market leaders have found themselves lagging behind new leaders. Market share from a decade ago may have disappeared and been taken over by new competitors. As markets change and new customer needs emerge, do you have the ability to adapt? Can you adapt your budgeting to the market demand, making people and resources available to capture market share or prevent a reduction to your market share?
It is important ...
