June 2007
Beginner
208 pages
4h 31m
English
Content preview from The Anatomy of Persuasion
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IV
The Anatomy of Persuasion® Structure and Alignment Chart
Rules of Construction
(1) Write your OBJECTIVE in 50 words or less. Derive your statements of the PLAN and NEXT STEP from your OBJECTIVE. You should have a logical flow of thought from OBJECTIVE through PLAN to NEXT STEP.
(2) The NEEDS of your audience should be completely developed and the RESULTS should translate the NEEDS into appropriate benefits. Be sure to check the sequence.
(3) Your HIW should tell your audience only what it needs to know in principle to understand how your PLAN will be carried out.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.