October 2013
Beginner to intermediate
224 pages
4h 2m
English
book
The Applied Business Analytics Casebook: Applications in Supply Chain Management, Operations Management, and Operations Research
by Matthew Drake
Content preview from The Applied Business Analytics Casebook: Applications in Supply Chain Management, Operations Management, and Operations Research
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Case 2. Maintaining Financial Success and Expanding into Other Markets at FeedMyPet.com
Charles A. Wood, Duquesne University
Introduction
The first-ever 10-Q quarterly financial reports have just been filed with the SEC (U.S. Securities and Exchange Commission), and John McCloud is very happy with his company’s performance so far. FeedMyPet.com just conducted its first IPO last month, and has raised an amazing $89 million after only one year in business (see Exhibit 2.1). After starting FeedMyPet.com last February, just a little over a year ago, Cindy Jones, FeedMyPet.com’s COO (Chief Operating Operator), joined John McCloud, founder and CEO (Chief Executive Officer) of FeedMyPet.com, to review the year’s company activities.
Like many new startups, ...
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