The Applied Business Analytics Casebook: Applications in Supply Chain Management, Operations Management, and Operations Research
by Matthew Drake
Preface
The field of business analytics has been thrust into the global spotlight in recent years. This surge in popularity is largely because of a barrage of books and periodical articles highlighting its potential to help firms create a competitive advantage. Although some techniques contained within the umbrella of business analytics, such as data mining, text mining, and neural networks, truly represent cutting-edge methodologies that mainly appear in advanced graduate courses, the building-block techniques of business analytics, such as statistical analysis, optimization, and decision trees, are mainstays in business-school curricula around the world.
Business analytics can be broadly defined as “the scientific process of transforming data ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access