October 2013
Beginner to intermediate
224 pages
4h 2m
English
book
The Applied Business Analytics Casebook: Applications in Supply Chain Management, Operations Management, and Operations Research
by Matthew Drake
Content preview from The Applied Business Analytics Casebook: Applications in Supply Chain Management, Operations Management, and Operations Research
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Case 4. Pizza Station
Kathryn Marley, Duquesne University
Gopesh Anand, University of Illinois at Urbana–Champaign
Background
Established in 1980, Pizza Station is located in the trendy downtown area of Salina, Pennsylvania. Situated within walking distance of Salina State College, the restaurant initially offered in-house dining and a variety of food items on its menu. However, as competition among local restaurants grew, Pizza Station’s staff decided to limit their offerings to delivery of pizzas in early 2001. Since then, they have developed a loyal following among customers who have come to expect quick and reliable delivery of good-quality pizza from the restaurant. Nevertheless, in the past two years, manager Tom Smith has noticed that ...
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