Case 12. PaperbackSwap.com: Got Books?
Brandy S. Cannon and Louis A. Le Blanc, Berry College1
1 Brandy S. Cannon and Louis A. Le Blanc of the Campbell School of Business at Berry College prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.
Introduction
Many Americans have an ever-growing number of unwanted books and limited options to get rid of them. They can throw the books away if they can bring themselves to do so. Their titles can be taken to a used book store, receiving little cash in return, or given away to a friend or charity. PaperbackSwap.com has created another option by letting members trade their unwanted books with other members ...
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